How Google Street View Drives Digital Footfall Your Way

Created in 2007, Google Street View displays panoramic views of a multitude of locations, from streets to interiors, around the world. Launched as a merely functional tool for orientation, it has since gained momentum as a strategic tool for businesses to showcase their premises using virtual tours hosted on the world’s leading search engine.

Using Google Street View, customers can comfortably walk through the strategic points of your hotel, restaurant, shop or salon. In a hotel tour, they can take the elevator to the top suite, check out the bedroom, the porch view, the bathroom; stroll through your lobby and dining room and see for themselves the spaciousness, the design, the attention to detail – all in high resolution.

Google Street View provides an effective pre-visit VR tour with valuable information and allows businesses to share the visual aspects of their environment in an engaging format. It essentially gives your users one-click access to enter your business – what a great way to take your potential customers on a journey!

Visualization = Clicks

Studies have found that our brain processes visual images 60x faster than it processes text. This explains why showing your hotel, restaurant or shop on an application like Google Street View can be so effective. Showing customers your brand means so much more than telling them about it. It builds new levels of visibility and clarity with potential customers, and humanizes your brand. Whether in cruise ships, boutique hotels, attraction parks, beauty salons, day care centers, supermarkets or department stores visualization means clicks.

After the purchase, customers can even use Google Street View to recommend your business to their friends and acquaintances. It’s always handy to have a good visual reference.

In case you were wondering, the cost of Google Street view is affordable, and can suit any business.

3D Tours that Make Customers Relax

In the wilderness of online purchases, users like to know what they’re in for. Using Google virtual tours builds confidence in your prospective customers and helps them relax all the way to the Purchase button. It enhances your credibility and legit image in the customer’s mind. The virtual tour demonstrates that your business puts it all out in the open, especially since Google enforces strict standards for certifying their photographers, so the photography is trusted on a higher level.

Even before something as trivial as visiting a shop, 82% of consumers research it online first. For them, part of the value is seeing firsthand what the shop looks like, its size, atmosphere, and some of its merchandise.
Besides, by joining the Google Street View, you’re showing that you care about your customer experience, and this approach is always rewarded by increased customer loyalty.

Let the Google Power Work for You

Google is a powerful ecosystem, and being part of it harnesses the power of this technology giant for your benefit. Simply put, it means increased presence and click rates. Google Street View is hosted on Google maps, and can be accessed by various applications in the Google ecosystem. 43% of Google’s searches are performed in Google Maps, so your audience may likely be driven to your business from this platform. Being there may just be the deciding factor that drives digital footfall your way.

Photographers Who Make It Happen

Google virtual tour content is created only by photographers who undergo Google’s training and certification. Google has a very strict set of standards for certifying a photographer, and for approving the 360 photos that are used in its system.

To be certified, photographers are required to publish 50 approved 3D photos that comply with strict standards relating to quality, connectivity and appropriateness. After they accomplish this feat, they receive an invitation to join Google Street View. For the full set of certification criteria, click here.

Last but not least, Google’s interface is well-designed to give users a convenient, high performance experience, so your content is more likely to be effective – and shared on social media.