Many businesses focusing on spaces, from real estate agents to architects and hotel owners, have recognized the value of Virtual Tours for their business. Today, hard data has proven the point – websites with VR tours get longer views – actually 5-10 times longer. Virtual tours jack up online revenue up to 135% and increase sales by 46% compared to still images. It’s easy to understand – users like to know what to expect and understand exactly what they’re getting for their money in the way of cleanliness, service, amenities, design, exterior, area and more. Also, with today’s friendly tools, creating a Virtual Tour is the easiest thing, with no huge expenses entailed. Here’s how to do it.
Get into the Right State of Mind
Go for it with a fun approach and enjoy yourself. This VR tour is probably as close as you’ll ever get to Hollywood.
Choose Your VR Equipment
There are a million options. You can use a DSLR camera supporting 20+ megapixels with a fisheye lens that will let you generate panoramic images, a professional 360 camera, or just your smartphone with a fisheye lens (or even without!). If you opt for a professional camera, the possibilities are endless – Ricoh Theta SC, Sony Alpha 6000, Sony Alpha 6300, Pentax KP, Nikon D7200, Nikon D850 and more. You can also add a tripod to stabilize your 360 filming in certain spots.
Prep and Research
Take your own preparatory tour, walking through the space and writing down locations or scenarios you want to film to create an organized list. Decide on the order of the 3D tour. Go outside and find a few attractive points of view from which to film the property. Consult and brainstorm with a colleague about interesting concepts, and research the web for examples and ideas.
Stage Your Space
Set your space up for the shooting. It should be clutter-free, neat and clean. No papers thrown around, stains or rusty furniture. Place a few tempting objects here and there – a bowl of luscious fruit, an elegant plate of chocolates, a glass of champagne, a bowl of designer soaps, a silk robe draped on a chair. Decide whether you want people in the tour, and if so, choose them wisely and coordinate with them to make sure they are presentable, well dressed, and project the right image for your space. You can even have them wear colors that harmonize with the décor of the space. In any case, make sure the space is not crowded with people. Finally, think about the time of day when you’ll be filming, and make sure it shows off your space to perfection.
Take your equipment and walk through the interior, filming according to plan. Make sure you move slowly and steadily. If you have a tripod, rotate the camera slowly to capture a full view of key areas. Take some 3D still photos of the interior and exterior, and maybe add some 3D photos of attractions in the area, such as the beachfront or a park.
Record several different variations so you can choose later, and don’t forget to make lighting adjustments to the camera when moving between different areas, if needed.
Mix & Match
Upload the files to your computer and choose the best shots and images for your VR tour. You can use one of the many editing tools available on the market, from Photoshop to simple free mobile apps – the choices are endless. Trim and cut your video to your satisfaction and make sure your photos look just right.
To create the 3D tour easily and swiftly with no tech knowledge necessary, visit our cool site and select the 2Xperience tool. Using 2Xperience’s simple drag-and-drop interface, upload the materials and organize the order of the footage and images according to your needs.
Enhance for 3D Wow
Enhance your virtual reality tour with 2Xperience features. First, add titles that make the user focus on the exquisite details, prime features, perks or discounts. Then use hotspots linking one area to another, or linking a location to a graphic or title. Mix in some 3D photos, and play with FOV (Field of View) to form a more immersive experience. Throw in some cool graphics – whether logos or iconography – and place them at any depth you desire. Add music and narration if you like – you can find a professional narrator online for really affordable prices.
Preview the result and make any edits you need, again and again, until your tour is perfect. View the result carefully to ensure that there isn’t anything there that won’t serve your purpose.
Use 2Xperience to export your tour, link it to the URL of your choice, and add it as an html page to your website. Now share your virtual tour on social media and expect a lot of Likes!